In short, there’s never been a better time to give veganism a go. What’s more, there is now a wealth of vegan beauty brands, products, and treatments to choose from. Just look for the PETA-approved vegan logo, The Vegan Society or (if you’re in the U.S. or Canada) the Leaping Bunny trademarks to make sure what you’re getting is actually vegan. Avoid anything that has been tested on animals or contains animal-derived ingredients such as beeswax, carmine, allantoin, gelatin, honey, lanolin, squalene or ambergris.
Gaining traction over the past few years, demand for vegan beauty is on the upswing, especially since the outbreak of COVID-19. “We know consumer interest in sustainability and vegan-friendly formulae is increasing,” says Jenni Middleton, director of beauty at the trend forecasting company WGSN. “People will shun animal-derived ingredients as they now understand the zoonotic origins of coronavirus, and want to turn to nature’s apothecary to provide tried, tested and time-honored beauty and wellness solutions.”
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