The brand was the first that LVMH launched since Christian Lacroix in 1987, as well as the only LVMH property led by a Black woman. Its clothing translated signature Rihanna pieces like body-hugging knits, roomy cargo trousers, and teetering stilettos for a larger audience. But despite having celebrity support and pop-ups at Selfridges and Bergdorf Goodman, the collection is rumored to have struggled at sales.
Rihanna’s fashion and beauty empire is changing form. The Fenty brand, a high-end designer collection launched with LVMH in 2019, is going on a hiatus per a statement sent to Women’s Wear Daily. “Rihanna and LVMH have jointly made the decision to put on hold the RTW [ready-to-wear] activity, based in Europe, pending better conditions,” reads LVMH’s statement. Going on a hiatus is never a good sign for a nascent company, and many in the industry have taken this to be a gentle way of putting that the business is shutting down for good.
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