Above, watch Bruni’s “Life in Looks” video in full.Location: Le Bristol Paris, Oetker Collection filmed in a Paris Suite The days when models were considered blank slates are over. Today’s runway stars are a well-rounded bunch, and no one illustrates that better than Prada’s latest campaign star, Taira. The rising star from Hokkaido, Japan, is front and center in the spring/summer 2021 ads, creative directed by Ferdinando Verderi. The minimalist images and accompanying film highlight the beauty of the 25-year-old star. Defying the “scouted in junior high” stereotype, Taira entered the industry last year with a bit of life experience. “I’ve been fortunate in that sense, and I feel grateful,” they shared on the phone from London. “Modeling has been a great way to explore identity and parts of myself even further, to delve deeper into things that intrigued me and think deeply about issues I studied while at university.”
The intro to modeling was unexpected. Asked by a few art student pals to pose for their projects while part of a year-long exchange program at London’s Goldsmiths College, Taira was scouted officially upon returning to Japan and is now signed to Ford Models in New York. A media, communication, and culture major while in college, their pre-fashion plans were to dive deeper into academia. “I was studying identity politics and gender studies, specifically,” says Taira. “Primarily with media studies, semiotics, and identity, which I was quite interested in. I took several modules related to ethnicity and gender, and since my school is an International one, I was able to transfer the credits I’d earned in London. While I studied sociology and anthropology, as they were relevant to my interests, then I completed the dissertation back in Japan.”
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