Set against the current backdrop of financial uncertainty, I think even the top-level luxury clients with large pockets of discretionary income are seeking somewhat of a long-term value proposition in the pieces they are buying. This thinking naturally lends itself to the brands and aesthetics I’m seeing convert this year.
What’s your prediction for 2021? I think as the fashion world and world at large struggles a bit to find its footing and sense of equilibrium, as the vaccine is disseminated and we emerge from this pandemic, the investment pieces, legacy brands, brands with a strong socially driven community, and luxe leisurewear options will continue to dominate. Digital is the biggest opportunity for 2021. People will likely continue to be hesitant to go into stores through much of 2021, so I think social commerce and any funnels through which brands can connect directly with the consumer, in a highly-personalized way to replace the in-store one-to-one correspondence of yesterday, are the next frontier.
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